Data protection

Introduction and overview

We have written this data protection declaration (version 18.08.2021-121814711) for you

in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable

national laws to explain which personal data (data for short) we as

Responsible persons - and the processors commissioned by us (e.g. providers) -

process, will process in the future and what legal options you have.

The terms used are to be understood as gender-neutral.
 

In short: We provide you with comprehensive information about the data that we process about you.

Privacy statements usually sound very technical and use legal ones

Technical terms. However, this data protection declaration is intended to give you the most important things

describe as simply and transparently as possible. As far as transparency is beneficial,

technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, to follow the links provided and to look at further information on third-party sites. You can of course also find our contact details in the imprint.

 

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:

  • all online presences (websites, online shops) that we operate

  • Social media appearances and email communication

  • mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Recht, read at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.

  2. Contract (Article 6 Paragraph 1 lit.b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.

  3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.

  4. Legitimate interests (Article 6 Paragraph 1 lit.f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Storage period

That we only store personal data for as long as it is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.

If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights according to the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

  • According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:

    • for what purpose we carry out the processing;

    • the categories, i.e. the types of data that are processed;

    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;

    • how long the data will be stored;

    • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;

    • that you can complain to a supervisory authority (links to these authorities can be found below);

    • the origin of the data, if we have not collected it from you;

    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.

  • According to Article 16 GDPR, you have the right to correct the data, which means that we have to correct the data if you find errors.

  • According to Article 17 GDPR, you have the right to deletion ("right to be forgotten"), which specifically means that you can request the deletion of your data.

  • According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to save the data but not use it any further.

  • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.

  • According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.

    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.

    • If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.

    • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.

  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

In short: you have rights - do not hesitate to contact the person in charge listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. In Germany there is a data protection officer for each federal state. For more information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Berlin data protection authority

State commissioner for data protection: Maja Smoltczyk
Address: Friedrichstrasse 219, 10969 Berlin
Telephone number: 030/138 89-0
Email address: mailbox@datenschutz-berlin.de
Website: https://www.datenschutz-berlin.de/

Data processing security

In order to protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.

Art. 25 GDPR speaks of "data protection through technology design and data protection-friendly default settings" and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think of security and appropriate security Measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can “overhear”.

We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.

communication
👥 Affected: Anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. B. Telephone number, name, email address, entered form data. You can find more details on this under the type of contact used
🤝 Purpose: handling communication with customers, business partners, etc.
📅 Storage duration: duration of the business case and the statutory provisions
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (b) GDPR (contract), Article 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for the same length of time or for as long as required by law.

Affected people

The above-mentioned processes affect all those who seek contact with us via the communication channels provided by us.

phone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

e-mail

If you communicate with us by e-mail, data may be saved on the respective end device (computer, laptop, smartphone, ...) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.

 

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal bases

The processing of the data is based on the following legal bases:

  • Article 6 (1) (a) GDPR (consent): You give us your consent to save your data and continue to use it for the purposes of the business case;

  • Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;

  • Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to operate communication efficiently.
     

Cookies
👥 Affected: visitors to the website
🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

 

What are cookies?

Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152121814711-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie

  • At least 50 cookies per domain

  • At least 3000 cookies in total
     

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.

Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
 

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right of objection - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

  1. Chrome: Delete, activate and manage cookies in Chrome

  2. Safari: manage cookies and website data with Safari

  3. Firefox: Delete cookies to remove data that websites have stored on your computer

  4. Internet Explorer: deleting and managing cookies

  5. Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

 

Legal basis

The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if you have not given your consent. there are legitimate interests (Article 6 Paragraph 1 lit.f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

 

Web hosting
👥 Affected: visitors to the website
🤝 Purpose: professional hosting of the website and security of operation
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or at the respective web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Article 6 (1) (f) GDPR (legitimate interests)

 

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, ie everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on one screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser has to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a period of time in order to ensure proper operation.

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the website and security of operation

  2. to maintain operational and IT security

  3. Anonymous evaluation of the access behavior to improve our offer and, if necessary, to prosecute or prosecute claims
     

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as

  • the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=121814711)

  • Browser and browser version (e.g. Chrome 87)

  • the operating system used (e.g. Windows 10)

  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)

  • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)

  • Date and Time

  • in files, the so-called web server log files

 

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by the authorities in the event of illegal behavior.

In short: your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

 

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit. and to be able to trace attacks and claims from them if necessary.

1 & 1 IONOS web hosting data protection declaration

We use IONOS by 1 & 1 to host our website. In Germany, 1 & 1 IONOS SE is based in Elgendorfer Str. 57, 56410 Montabaur, in Austria you will find 1 & 1 IONOS SE at Gumpendorfer Strasse 142 / PF 266, 1060 Vienna. IONOS offers the following web hosting services: Domain, Website & Shop, Hosting & WordPress, Marketing, E-Mail & Office, IONOS Cloud and Server.

As explained in the “Automatic data storage” section, web servers, like those from IONOS, save data from every website visit.

If you would like to find out more about data protection for the IONOS website, please visit the data protection declaration at ionos.de .

 

Web analytics

Web Analytics Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

 

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. Most tools also offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

 

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best website on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel comfortable on our website on the other hand. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

Which data are processed?

The exact data that is saved naturally depends on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of the tests, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address, is stored. All of this data is stored pseudonymized if it is collected. In this way, you cannot be identified as a person.

Wie lange die jeweiligen Daten gespeichert werden, hängt immer vom Anbieter ab. Manche Cookies speichern Daten nur für ein paar Minuten bzw. bis Sie die Website wieder verlassen, andere Cookies können Daten über mehrere Jahre speichern.

EVERY DAY, MILLIONS OF PRODUCTS END UP IN WASTE. OUR LIFESTYLE IS ANYTHING BUT GREEN AND THE PRODUCTION PROCESSES IN FASHION AND JEWELRY HAVE NO MERCY FOR PEOPLE AND THE ENVIRONMENT. WE WANT TO CHANGE THIS BY SHOWING ALTERNATIVES WITH NEW APPROACHES AND MATERIALS.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

 

Widerspruchsrecht

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

 

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

 

Adobe Analytics Privacy Policy

We use Adobe Analytics, a web analysis tool, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European area.

Adobe also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Adobe uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Adobe to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed through the use of Adobe Analytics in the Privacy Policyhttps://www.adobe.com/de/privacy.html.

 

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Google to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed by using Google Optimize in the Privacy Policyhttps://policies.google.com/privacy?hl=en-US.

 

GoSquared Analytics Privacy Policy

We use GoSquared Analytics, website analysis software, on our website. Service provider is the British company Go Squared Ltd, 3 Barn Hawe, High Street, Edenbridge, Kent, England. You can find out more about the data processed using GoSquared Analytics in the Privacy Policyhttps://www.gosquared.com/legal/privacy/.

 

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

 

Name: _fbp
Value: fb.1.1568287647279.257405483-6121814711-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that the Facebook pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062121814711-3
Value: Author's name
Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie saves the e-mail address of the user if he has announced it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements underhttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screenChange   yourself. If you are not a Facebook user, you canhttp://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by Facebook pixels. This can mean that data may not be processed and stored anonymously. In addition, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policyhttps://www.facebook.com/policy.php.

 

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed email, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information, provided you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Analytics Datenschutzerklärung

👥 Betroffene: Besucher der Website
🤝 Zweck: Auswertung der Besucherinformationen zur Optimierung des Webangebots.
📓 Verarbeitete Daten: Zugriffsstatistiken, die Daten wie Standorte der Zugriffe, Gerätedaten, Zugriffsdauer und Zeitpunkt, Navigationsverhalten, Klickverhalten und IP-Adressen enthalten. Mehr Details dazu finden Sie weiter unten in dieser Datenschutzerklärung.
📅 Speicherdauer: abhängig von den verwendeten Properties
⚖️ Rechtsgrundlagen: Art. 6 Abs. 1 lit. a DSGVO (Einwilligung), Art. 6 Abs. 1 lit. f DSGVO (Berechtigte Interessen)

 

Was ist Google Analytics?

Wir verwenden auf unserer Website das Analyse-Tracking Tool Google Analytics (GA) des amerikanischen Unternehmens Google Inc. Für den europäischen Raum ist das Unternehmen Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irland) für alle Google-Dienste verantwortlich. Google Analytics sammelt Daten über Ihre Handlungen auf unserer Website. Wenn Sie beispielsweise einen Link anklicken, wird diese Aktion in einem Cookie gespeichert und an Google Analytics versandt. Mithilfe der Berichte, die wir von Google Analytics erhalten, können wir unsere Website und unser Service besser an Ihre Wünsche anpassen. Im Folgenden gehen wir näher auf das Tracking-Tool ein und informieren Sie vor allem darüber, welche Daten gespeichert werden und wie Sie das verhindern können.

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

  • Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.

  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.

  • Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.

  • Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.

  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.

  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

 

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

 

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152121814711-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152121814711-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry date: after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
value: 1
Purpose: Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located:https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

  • Deletion after 14 months

  • Deletion after 26 months

  • Deletion after 38 months

  • Deletion after 50 months

  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on athttps://tools.google.com/dlpage/gaoptout?hl=dedownload and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:

  1. Chrome: Delete, enable and manage cookies in Chrome

  2. Safari: Managing Cookies and Website Data with Safari

  3. Firefox: Clear cookies to remove data websites have placed on your computer

  4. Internet Explorer: Delete and manage cookies

  5. Microsoft Edge: Deleting and managing cookies

 

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Google to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links:http://www.google.com/analytics/terms/de.htmlandhttps://support.google.com/analytics/answer/6004245?hl=en.

 

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.

 

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. Learn more about the advertising featuresat https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activity and information under “Advertising Settings”.https://adssettings.google.com/authenticatedexit via checkbox.

 

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Disable Google Analytics

 

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here:https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

 

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated to receive aggregated and anonymous data from you, provided you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. This allows Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also collects additional visitor data such as location, search history, YouTube history and data about your actions on our website through the Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never personal data. You can manage or delete this data in your Google account.

 

Google Site Kit Privacy Policy

👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage duration: depends on the properties used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics coming from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

 

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit thus always offers a good overview of the most important analysis data.

 

What data is stored by Google Site Kit?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and your data, such as your user behavior, will be sent to Google, where it will be stored and processed. This also includes personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics Privacy Policy. Here we go into the collected data very precisely. You can find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are just a selection:

Name: _ga
Value:2.1326744211.152121814711-2
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152121814711-7
Purpose: This cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: This cookie is used to lower the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is quite possible that your data will also be stored there. onhttps://www.google.com/about/datacenters/inside/locations/?hl=desee exactly where the company deploys servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data associated with cookies, user identification and advertising IDs.

 

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

  1. Chrome: Delete, enable and manage cookies in Chrome

  2. Safari: Managing Cookies and Website Data with Safari

  3. Firefox: Clear cookies to remove data websites have placed on your computer

  4. Internet Explorer: Delete and manage cookies

  5. Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

 

legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use Google Site Kit if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Google to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

To find out more about data processing by Google, we recommend that you read Google's comprehensive data protection guidelines athttps://policies.google.com/privacy?hl=de.

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Organization of each tracking tool
📓 Processed data: Google Tag Manager does not store any data itself. The data captures the tags of the web analytics tools used.
📅 Duration of storage: depends on the web analytics tool used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

What is Google Tag Manager?

We use the Google Tag Manager from Google Inc. for our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

 

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daily jungle.

 

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.

However, it looks completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts for the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.

 

How long and where is the data stored?

When Google saves data, this data is saved on Google's own servers. The servers are spread all over the world. Most are in America. Underhttps://www.google.com/about/datacenters/inside/locations/?hl=deyou can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

 

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

 

legal basis

The use of the Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers you can improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the Google Tag Manager if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Google to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

If you want to learn more about the Google Tag Manager, we recommend the FAQs belowhttps://www.google.com/intl/de/tagmanager/faq.html.

 

wao.io Privacy Policy
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses.
📅 Storage period: until the data is no longer required for the service. Log file data will be deleted after a maximum of 30 days.
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

What is wao.io?

In order to optimize our website technically as well as possible, we use the online service wao.io. of the technology company Avenga Germany GmbH, Bahnhofsvorplatz 1, 50667 Cologne, Germany. The service helps us protect our website from cyber attacks, increase our website's loading speed, and generally improve our website's performance. wao.io is a cloud solution. This means that we didn't have to change anything in the code or install a plugin for this service to work.

 

Why do we use wao.io on our website?

The topics of user experience (i.e. user experience) and cyber security are becoming increasingly important on the web and therefore also for our website. You should of course feel comfortable and safe on our website. We also need certain information in order to adapt our offer to your wishes and requirements. With woa.io we can make our site faster, generally stronger and protect it from cyber attacks. At the same time, the tool also analyzes visitor behavior so that we can always make improvements.


What data is stored by wao.io?

We also transmit content from our website to wao.io. Your IP address is also transmitted, processed by wao.io and stored anonymously in so-called log files for seven days. Furthermore, wao.io stores a cookie in your browser on your end device (PC, laptop, tablet, etc.). This cookie is a so-called session cookie and when you close your browser, the cookie is also deleted again. However, permanent cookies are also stored for analysis purposes. Data about your user behavior on our website is determined and stored. For example, which subpage you are viewing, how long you stay on a page or which buttons you click. Based on the data, wao.io enables us to carry out a pseudonymised analysis of user behavior on our website. Of course, this helps us to respond better to your wishes and thus optimize our entire service. Some of these permanent cookies are deleted after just 30 minutes and others last up to a year.

Here is an example list of cookies that may be set by wao.io:

Name: fdx2v
Value: 1cf811cb0cdf86c6e32b263c4c17554d
Purpose: The cookie is used to identify a page view.
Expiry date: after the end of the session

Name: fdx2s
Value: d8deeaf0c692d4110da9ecd566eca782121814711-5
Purpose: This cookie is used to identify a session.
Expiry date: after 30 minutes

Name: fdx2u
Value: d4546d1f71b6f5f19bf347f644ace784121814711-0
Purpose: This cookie is used to recognize you when you return to our website.
Expiry date: after one year

Note: Please note that this is only an example list and does not claim to be complete.

How long and where is the data stored?

woa.io may store the web server logs for as long as is necessary for organizational purposes. Log file data is stored for a maximum of 30 days. The data is stored on the woa.io web servers.

 

How can I delete my data or prevent data storage?

If you do not want these cookies to be set and data about you or your user behavior to be saved as a result, you can also prevent the setting of cookies in your browser. You can manage, deactivate or delete cookies in your browser. Depending on your browser, this always works a little differently. Here you will find the instructions for the most common browsers.

  1. Chrome: Delete, enable and manage cookies in Chrome

  2. Safari: Managing Cookies and Website Data with Safari

  3. Firefox: Clear cookies to remove data websites have placed on your computer

  4. Internet Explorer: Delete and manage cookies

  5. Microsoft Edge: Deleting and managing cookies

 

legal basis

The use of wao.io requires your consent, which we have obtained with our cookie pop-up. According to Article 6 Paragraph 1 lit.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of wao.io we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use wao.io if you have given your consent.

You can find more information about data processing by wao.io in the data protection declaration of wao.io at the Internet addresshttps://wao.io/de/privacy.

 

WP Statistics Privacy Policy
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as anonymized IP addresses, duration of the website visit or your click behavior.
📅 Storage period: the data is stored until it is no longer needed for the purpose
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

What is WP Statistics?

We use the analysis plugin WP Statistics on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. With this plugin we receive simple statistics on how you as a user use our website. In this data protection declaration, we go into more detail about the analysis tool and show you which data is stored where and for how long.

This plugin is an analysis software that was specially developed for websites that use the WordPress content management system. WordPress helps us to easily edit our website even without any coding knowledge. For example, WP Statistics can collect data about how long you stay on our website, which subpages you visit, how many visitors are on the website or from which website you came to us. No cookies are set by WP Statistics and you cannot be identified as a person through the data collected.

 

Why do we use WP Statistics?

With the help of WP Statistics we get simple statistics that help us to make our website even more interesting and better for you. Our website and the content, products and/or services offered on it should meet your requirements and wishes as well as possible. Of course, in order to achieve this goal, we also need to know where to make improvements and changes. The statistics obtained help us to get one step closer to this goal.

 

What data is stored by WP Statistics?

WP Statistics does not set any cookies and the data collected is only used to create anonymous statistics on the use of our website. WP Statistics also anonymizes your IP address. You as a person cannot be identified.

WP Statistics collects visitor data (so-called Visitos´Data) when your web browser connects to our web server. This data is stored in our database on our server. These include, for example:

  • the address (URL) of the accessed website

  • Browser and browser version

  • the operating system used

  • the address (URL) of the previously visited page (referrer URL)

  • the hostname and IP address of the device from which access is being made

  • Date and Time

  • Country/City information

  • Number of visitors coming from a search engine

  • Length of stay on the website

  • clicks on the site

The data will not be passed on and also not sold.

 

How long and where is the data stored?

All data is stored locally on our web server. The data is stored on our web server until it is no longer required for the purposes listed above.

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How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time.

 

Legal basis

The use of WP Statistics requires your consent, which we obtained with our cookie popup. According to Art. 6 Paragraph 1 lit.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of WP Statistics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests). Nevertheless, we only use WP Statistics if you have given your consent.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is mainly done by WP Statistics. This can lead to data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other possible WP Statistics services for which you have a user account.

We have now given you the most important information about data processing by WP Analytics. Because the plugin does not use cookies and the data for statistical analysis is stored locally in the web server, your data is handled very carefully here. If you want to learn more about WP Analytics, you should take a look at the company's privacy policy at https://wp-statistics.com/privacy-and-policy/.

 

Email Marketing

We also use email marketing to keep you up to date. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a part of online marketing. News or general information about a company, product or service is sent via email to a specific group of people who are interested in it.

If you want to participate in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and submit it. However, it can also happen that we ask you for your title and name so that we can write to you personally.

Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that you own the e-mail address and that no one has registered with a third-party e-mail address. We or a notification tool we use logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, a log is also made when you make changes to your saved data.

 

Why do we use email marketing?

Of course, we want to stay in contact with you and always present you with the most important news about our company. To do this, we use e-mail marketing - often just referred to as “newsletters” - as an essential part of our online marketing. If you agree to this or if it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean e-mails that are sent regularly. Of course, we don't want to bother you in any way with our newsletter. That is why we really strive to offer only relevant and interesting content. You can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional mailing tool for our e-mail marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our corporate goals.

 

Which data are processed?

If you become a subscriber to our newsletter via our website, you confirm your membership in an e-mail list by e-mail. In addition to your IP address and email address, your title, name, address and telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. The information is voluntary, but failure to provide information means that you cannot use the service. In addition, information about your device or your preferred content can also be saved on our website. For more information on how data is stored when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

 

Duration of the data processing

If you unsubscribe from our e-mail / newsletter distribution list, we may save your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual request for deletion at any time. If you object to your consent permanently, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your email address.

 

Right to object

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of every email to unsubscribe from the newsletter. If you really can't find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.

 

Legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If necessary, we can also send you advertising messages on the basis of Section 7 (3) UWG, provided you have become our customer and have not objected to the use of your email address for direct mail.

Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.

Duration of the data processing

If you unsubscribe from our e-mail / newsletter distribution list, we may save your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual request for deletion at any time. If you object to your consent permanently, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your email address.

 

Right to object

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of every email to unsubscribe from the newsletter. If you really can't find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.

 

Legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If necessary, we can also send you advertising messages on the basis of Section 7 (3) UWG, provided you have become our customer and have not objected to the use of your email address for direct mail.

Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.

 

ActiveCampaign privacy policy

We use ActiveCampaign, a service for our email marketing, on our website. The service provider is the American company ActiveCampaign, 1 N Dearborn St 5th floor, Chicago, IL 60602, USA.

ActiveCampaign also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

ActiveCampaign uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige ActiveCampaign to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of ActiveCampaign in the Privacy Policy at https://www.activecampaign.com/legal/privacy-policy .

 

Ascend by Wix Privacy Policy

We use Ascend by Wix, a service for our e-mail marketing, on our website. The service provider is the Israeli company Wix.com Ltd., 40 Namal Tel Aviv Street, Tel Aviv, 6350671 Israel.

As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or for data transfer there, Ascend by Wix uses standard contractual clauses approved by the EU Commission (= Art. 46 Paragraphs 2 and 3 GDPR) . These clauses oblige Ascend by Wix to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Ascend by Wix in the Privacy Policy at https://de.wix.com/about/privacy .  

 

Rapidmail privacy policy

We use Rapidmail, a service for our e-mail marketing, on our website. The service provider is the German company rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg, Germany. You can find out more about the data processed by using Rapidmail in the Privacy Policy at https://www.rapidmail.at/datenschutz .  

 

Push messages
👥 Affected: Push messages subscribers
🤝 Purpose: To notify you about systemically relevant and interesting events
📓 Processed data: Data entered during registration, usually also location data. You can find more details on this with the push notification tool used.
📅 Storage period: data are usually stored for as long as is necessary for the provision of the services.
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract)

 

What are push notifications?

We also use so-called push notification services on our website, with which we can keep our users up to date. This means that if you have agreed to the use of such push notifications, we can send you short news with the help of a software tool. Push messages are text messages that appear on your smartphone or on other devices such as tablets or PCs if you have registered for them. You will also receive these messages if you are not on our website or are not actively using our offer. In doing so, data about your location and your usage behavior can also be collected and saved.

 

Why do we use push notifications?

On the one hand, we use push notifications in order to be able to fully provide our services that we have contractually agreed with you. On the other hand, the news also serves our online marketing. With the help of these messages we can bring you closer to our service or our products. Especially if there is news in our company, we can inform you about it immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offer.

 

Which data are processed?

In order to receive push notifications, you must also confirm that you want to receive these notifications. The data that is accumulated during the process of consent is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has consented to receiving the push notifications. For this purpose, a so-called device token or push token is saved in your browser. Usually, the data of your location or the location of the device you are using are also stored.

So that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can see if and when you open the message. With the help of this knowledge, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the data collected from all of our users so that we can make optimizations. You can find out exactly which data is stored in the data protection declarations of the respective service providers.

 

Duration of the data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about the data processing of the individual tools below. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage duration varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.

 

Legal basis

It may also be that the push messages are necessary so that certain obligations in a contract can be fulfilled. For example, so that we can notify you of technical or organizational news. Then the legal basis is Art. 6 Paragraph 1 lit. b GDPR.

If this is not the case, the push notifications will only be sent on the basis of your consent. In particular, our push messages can have advertising content. The push messages can also be sent depending on your location, which is displayed on your device. The above-mentioned analytical evaluations are also based on your consent to receive such messages. The legal basis for this is Article 6 (1) (a) GDPR. You can of course revoke your consent at any time in the settings or change various settings.

 

CleverPush privacy policy

We use CleverPush, a push message service, for our website. The service provider is the German company CleverPush GmbH, Nagelsweg 22, 20097 Hamburg, Germany. You can find out more about the data processed through the use of CleverPush in the Privacy Policy at https://cleverpush.com/de/privacy/ .

 

Online marketing
👥 Affected: visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used.
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

 

What is Online Marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we operate online marketing. Mostly it is about online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data help us to only really show our content to those people who are also interested and, on the other hand, we can measure the advertising success of our online marketing measures.

 

Why do we use online marketing tools?

We want to show our website to everyone who is interested in our offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also always provide suggestions for improvement via data. This enables us to target our campaigns more precisely to our target group. The purpose of these online marketing tools used is ultimately to optimize our offer.

 

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data are stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertising in the traditional way, but also present our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and save data from you accordingly. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came from. Technical information can also be saved. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also save and process this.

Your IP address is saved in a pseudonymised form (i.e. shortened). Clear data that directly identify you as a person, such as your name, address or e-mail address, are only stored in pseudonymised form as part of the advertising and online marketing process. We cannot identify you as a person, we have only saved the pseudonymized, saved information in the user profiles.

Under certain circumstances, the cookies can also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) can also be saved in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and that the network connects previously received data with the user profile.

With all of the advertising tools we use that save your data on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well-placed advertising measures worked. For example, we can see what measures have induced you or other users to come to our website and purchase a service or product there. Based on the analyzes, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested people.

 

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a number of years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in measuring online marketing measures in anonymised form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Information on special online marketing tools can be found - if available - in the following sections.

 

Facebook Conversions API privacy policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland).

Facebook Conversions API processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Facebook Conversions API uses standard contractual clauses approved by the EU Commission (= Art. 46 Para . 2 and 3 GDPR). These clauses oblige Facebook Conversions API to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

 

Facebook Custom Audiences privacy policy

We use Facebook Custom Audiences, a server-based event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland).

Facebook also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy .  

 

Google AdMob privacy policy

We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Google AdMob in the Privacy Policy at https://policies.google.com/privacy?hl=de .

 

PayPal Marketing Solutions Privacy Policy

We use PayPal Marketing Solutions, a sales optimization tool, on our website. The service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA.

PayPal also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

PayPal uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige PayPal to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed by PayPal Marketing Solutions in the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .

 

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish headquarters at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Pinterest uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46 Paragraph 2 and 3 GDPR). These clauses oblige Pinterest to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Pinterest Web Analytics in the privacy policy at https://policy.pinterest.com/de/privacy-policy .

 

TikTok Pixel Privacy Policy

We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. The service provider is the Chinese company TikTok. TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European area.

TikTok uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or for data transfer there. These clauses oblige TikTok to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy?lang=de .

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy
👥 Affected: visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

 

What is Google Ads Conversion Tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then take another action, such as visiting our website. With the conversion tracking tool from Google we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved by Google Ads conversion tracking ?

We have included a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is saved on your computer (usually in your browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data from the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ121814711-3
Purpose: This cookie saves every conversion that you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.

 

How long and where will the data be stored?

At this point we want to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiration date of 3 months.

 

How can I delete my data or prevent data storage?

You have the option of opting out of Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

  1. Chrome: Delete, activate and manage cookies in Chrome

  2. Safari: manage cookies and website data with Safari

  3. Firefox: Delete cookies to remove data that websites have stored on your computer

  4. Internet Explorer: deleting and managing cookies

  5. Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

 

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de .

 

Google AdSense privacy policy
👥 Affected: visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed.
📅 Storage duration: depending on the cookies used and stored data
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

 

What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can show advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection text about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Google AdSense is used to display advertisements on websites such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to show you advertising that interests you and offers added value. Based on your interests or your user behavior and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.

 

Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we're never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offers on the page. The content of the advertisements is then adjusted and presented. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

 

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are supposed to enable better advertising. The cookies do not contain any personally identifiable information. It should be noted, however, that Google regards data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may place and read cookies in your browser or use web beacons to save data that they receive through the provision of advertisements on the website. Web beacons are small graphics that make a log file analysis and a recording of the log file. This analysis enables statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)

  • Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from showing an ad more often.

In doing so, Google analyzes and evaluates the data on the displayed advertising material and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that has only installed Google AdSense:  

 

Name: uid
Value: 891269189121814711-8
Purpose: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data on the activity on our website.
Expiry date: after 2 months

Name: C.
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can route more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU121814711-1
Purpose: The cookie is saved under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.
Expiry date: after 1 month

 

Name: test_cookie
Value: not specified
Purpose: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value: 733366
Purpose: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where will the data be stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's in-house servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case when Google has to store certain data for an indefinite longer period of time for economic or legal reasons.

 

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

  1. Chrome: Delete, activate and manage cookies in Chrome

  2. Safari: manage cookies and website data with Safari

  3. Firefox: Delete cookies to remove data that websites have stored on your computer

  4. Internet Explorer: deleting and managing cookies

  5. Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

If you have a Google Account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see advertisements, but these are no longer adapted to your interests. Still, the ads will be displayed based on a few factors such as your location, browser type, and the search terms used.

 

Legal basis

If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests). Nevertheless, we only use Google AdSense if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can read which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

 

Cookie Consent Management Platform

👥 Affected: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Processed data: data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this with the tool used in each case.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

 

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with a cookie consent required under data protection law and helps you and us to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or not.

Warum verwenden wir ein Cookie-Management-Tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

 

Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.

 

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

 

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

 

legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).

payment provider

👥 Affected: Visitors to the website
🤝 Purpose: To enable and optimize the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found in the respective payment provider tool used.
📅 Storage duration: depends on the payment provider used
⚖️ Legal bases: Art. 6 (1) (b) GDPR (performance of a contract)

 

What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

 

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

 

Which data are processed?

Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

 

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contractual documents, account statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

 

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

 

legal basis

We therefore offer other payment service providers in addition to the conventional bank/credit institutions for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO). The data protection declarations of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

Information on the special payment providers - if available - can be found in the following sections.

 

Apple Pay Privacy Policy

We use Apple Pay, a service for online payment methods, on our website. Service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.

Apple also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Apple uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Apple to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed through the use of Apple Pay in the Privacy Policyhttps://www.apple.com/legal/privacy/de-ww/.

 

giropay privacy policy

We use the online payment provider giropay on our website. Service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. You can find out more about the data processed by using giropay in the data protection declarationhttps://www.giropay.de/rechts/datenschutzerklaerung/.

 

Google Pay Privacy Policy

Wir nutzen auf unserer Website den Online-Zahlungsanbieter Google Pay. Dienstanbieter ist das amerikanische Unternehmen Google Inc. Für den europäischen Raum ist das Unternehmen Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irland) für alle Google-Dienste verantwortlich.

👥 Affected: Visitors to the website

Als Grundlage der Datenverarbeitung bei Empfängern mit Sitz in Drittstaaten (außerhalb der Europäischen Union, Island, Liechtenstein, Norwegen, also insbesondere in den USA) oder einer Datenweitergabe dorthin verwendet Google von der EU-Kommission genehmigte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO). Diese Klauseln verpflichten Google, das EU-Datenschutzniveau bei der Verarbeitung relevanter Daten auch außerhalb der EU einzuhalten. Diese Klauseln basieren auf einem Durchführungsbeschluss der EU-Kommission. Sie finden den Beschluss sowie die Klauseln u.a. hier: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

Mehr über die Daten, die durch die Verwendung von Google Pay verarbeitet werden, erfahren Sie in der Privacy Policy auf https://policies.google.com/privacy.

 

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible for the European area.

Mastercard also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Mastercard uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Mastercard to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed through the use of Mastercard in the Privacy Policyhttps://www.mastercard.de/de-de/datenschutz.html.

 

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

PayPal uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige PayPal to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed through the use of PayPal in the Privacy Policyhttps://www.paypal.com/de/webapps/mpp/ua/privacy-full.

 

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.

Visa also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Visa uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Visa to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed through the use of Visa in the Privacy Policyhttps://www.visa.de/bedingungen/visa-privacy-center.html.

 

Klarna Checkout Privacy Policy

👥 Affected: Visitors to the website
🤝 Purpose: Optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in this data protection declaration.
📅 Storage period: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)

 

What is Klarna Checkout?

We use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.

 

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

 

What data is stored by Klarna Checkout?

As soon as you opt for the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data is also saved if you have not yet completed an order.

If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:

  • Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.

  • Payment information such as credit card details or your bank account number

  • Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.

In addition to the data mentioned above, Klarna can also collect data about the goods or services that you buy or order, either itself or through third parties (such as through us or through public databases). This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7121814711-4
Purpose: This cookie saves your session ID.
Expiry date: after the browser session has ended

 

How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

 

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's privacy teamdatenschutz@klarna.deto contact. Via the Klarna website"My privacy request"  you can also contact Klarna directly.

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

  1. Chrome: Delete, enable and manage cookies in Chrome

  2. Safari: Managing Cookies and Website Data with Safari

  3. Firefox: Clear cookies to remove data websites have placed on your computer

  4. Internet Explorer: Delete and manage cookies

  5. Microsoft Edge: Deleting and managing cookies

 

legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO).

We hope to have given you a good overview of data processing by Klarna. If you want to find out more about how your data is handled, we recommend the Klarna data protection declaration belowhttps://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

social media

👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
More details can be found in the respective social media tool used.
📅 Duration of storage: depends on the social media platforms used
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

What is social media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

 

Why do we use social media?

For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed as a result of your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

 

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can give you the right information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to data processing, you should carefully read the company's data protection declaration. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

 

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

 

Right to object

You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

 

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Information on special social media platforms - if available - can be found in the following sections.

 

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European area.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or data transfer there, TikTok uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 DSGVO). These clauses oblige TikTok to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can find out more about the data processed by using TikTok in the Privacy Policyhttps://www.tiktok.com/legal/privacy-policy?lang=en.

 

AddThis Privacy Policy

👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Duration of storage: the collected data is stored for 13 months from the date of data collection
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

What is AddThis?

We use AddThis plugins from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) on our website. With these plug-ins you can quickly and easily share content from our website with other people. If you visit a website with an AddThis function, your data can be transferred to the AddThis company, stored and processed. With this data protection declaration you will find out why we use AddThis, which data is processed and how you can prevent this data transmission.

Among other things, AddThis develops software tools that are integrated into websites in order to enable users to distribute content on various social media channels or via e-mail. In addition, AddThis also offers functions that are used for website analysis. The data collected is also used to offer Internet users interest-based advertising. The service is used by more than 15 million website operators worldwide.

 

Why do we use AddThis on our website?

By using the AddThis button, you can share interesting content from our website on various social media channels such as Facebook, Twitter, Instagram or Pinterest. If you like our content, we'd be happy if you share it with your social community. And the easiest way to do this is via the AddThis buttons.

 

What data is stored by AddThis?

If you share content with AddThis and you are logged in with the relevant social media account, data such as visiting our website and sharing content can be assigned to the user account of the relevant social media channel. AddThis uses cookies, pixels, HTTP headers and browser identifiers to collect data about your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.
Here is an example list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser

  • Address of the visited website

  • time of the website visit

  • Search queries that led a visitor to the page with AddThis

  • length of stay on a website

  • The IP address of the computer or mobile device

  • Mobile advertising IDs (Apple IDFA or Google AAID)

  • Information contained in HTTP headers or other transmission protocols used

  • Which program was used on the computer (browser) or which operating system (iOS)

AddThis uses cookies, which we list below as examples and excerpts. You can find out more about AddThis cookies athttp://www.addthis.com/privacy/privacy-policy.

Name: bt2
Value: 8961a7f179d87qq69V69121814711-3
Purpose: This cookie is used to record parts of the website visited in order to recommend other parts of the website.
Expiry date: after 255 days

Name: bku
Value: ra/99nTmYN+fZWX7121814711-4
Purpose: This cookie registers anonymous user data such as your IP address, geographic location, websites visited and which ads you clicked on.
Expiry date: after 179 days

Note: Please keep in mind that this is an example list and we cannot claim to be complete.

AddThis also shares Collected Information with other companies. For more details see belowhttp://www.addthis.com/privacy/privacy-policy#section5. AddThis also uses the data received to create target groups and interest profiles in order to offer users in the same advertising network interest-based advertising.

 

How long and where is the data stored?

AddThis stores the collected data for 13 months from data collection. 1% of the data will be kept as a "sample data record" for a maximum of 24 months so that the business relationship is preserved. However, direct and indirect identification (such as your IP address and cookie ID) is hashed in this "sample data set". This means that the personal data can no longer be linked to you without additional information. Since the AddThis company is headquartered in the USA, the data collected is also stored on American servers.

 

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you no longer wish to see advertising based on data collected by AddThis, you can click the opt-out button on http://www.addthis.com/privacy/opt-outuse. This sets an opt-out cookie that you must not delete in order to retain this setting.

You can also change your preferences for online usage-based advertising via http://www.youronlinechoices.com/at/set in preference management.

Your browser offers the possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, data processing works a little differently. Here you will find the instructions for the currently most popular browsers:

  1. Chrome: Delete, enable and manage cookies in Chrome

  2. Safari: Managing Cookies and Website Data with Safari

  3. Firefox: Clear cookies to remove data websites have placed on your computer

  4. Internet Explorer: Delete and manage cookies

  5. Microsoft Edge: Deleting and managing cookies

 

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

AddThis also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

AddThis uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige AddThis to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

If you want to know more about how AddThis processes your data, you can find more information athttp://www.addthis.com/privacy/privacy-policy.

 

Facebook Privacy Policy

👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: data such as customer data, user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

What are Facebook tools?

We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments were also included in a publicly available agreementhttps://www.facebook.com/legal/controller_addendumanchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:

  • Facebook pixel

  • social plug-ins (such as the "Like" or "Share" button)

  • Facebook login

  • Account Kit

  • APIs (programming interface)

  • SDKs (collection of programming tools)

  • Platform Integrations

  • plugins

  • codes

  • specifications

  • documentations

  • Technologies and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

 

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

 

WWhat data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called "hashing" takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies athttps://www.facebook.com/policies/cookies.

 

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

 

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on "Next" and then on "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

 

legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook's privacy policy or cookie policy.

Facebook also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines onhttps://www.facebook.com/about/privacy/update.

 

Facebook Social Plugins Privacy Policy

So-called social plug-ins from the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plugin is a small piece of Facebook that is integrated into our site. Each plugin has its own function. The most used features are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button

  • Like button, share, send and quote

  • Page Plugin

  • Comments

  • Messenger plugin

  • Embedded posts and video player

  • Groups plugin

onhttps://developers.facebook.com/docs/pluginsyou will receive more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can use them to optimize our advertisements.

If you have a Facebook account orfacebook.comIf you have visited before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while you are visiting the website (log out).

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also find out how Facebook uses the data in the company's data policy athttps://www.facebook.com/about/privacy/updateread.

At least the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

 

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins work on our website.
Expiry date: after the end of the session

Name: fr
Value: 0jieyh4121814711c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiration date:: after 3 months

Note: These cookies were set after testing, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements underhttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screenChange   yourself. If you are not a Facebook user, you canhttp://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policyhttps://www.facebook.com/policy.php.

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login procedure saves data about you or your user behavior and transmits it to Facebook.

To save the data, Facebook uses various cookies. In the following, we will show you the most important cookies that are set in your browser or that already exist when you log in to our site using the Facebook login:

 

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: This cookie is used so that the social plugin works as well as possible on our website.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2121814711SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better tailor our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your facebook name

  • Your profile picture

  • a stored e-mail address

  • Friends lists

  • Button information (e.g. "Like" button)

  • Birthday date

  • language

  • place of residence

 

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen  change yourself.

 

Instagram privacy policy

👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device and your IP address.
You can find more details on this below in the data protection declaration.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

 

What is Instagram

We have built in Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

 

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements are only given to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

 

What data is stored by Instagram?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to Instagram's servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

 

Name: csrftoken
Value: ""
Purpose: This cookie is very likely to be set for security reasons in order to prevent falsification of inquiries. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_121814711124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that guarantees functionality on Instagram.
Expiration date: after the end of the session

 

Name: urlgen
Value: “{” 194.96.75.33 ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe121814711”
Purpose: This cookie is used by Instagram for marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

 

How long and where will the data be stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

 

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

  1. Chrome: Delete, activate and manage cookies in Chrome

  2. Safari: manage cookies and website data with Safari

  3. Firefox: Delete cookies to remove data that websites have stored on your computer

  4. Internet Explorer: deleting and managing cookies

  5. Microsoft Edge: Deleting and managing cookies

You can also set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

 

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data guidelines.

 

LinkedIn privacy policy

👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device and your IP address.
You can find more details on this below in the data protection declaration.
📅 Storage period: the data is generally deleted within 30 days
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

 

What is LinkedIn

We use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, the sharing of content or the link to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.

By embedding such plug-ins, data can be sent to LinkedIn, saved and processed there. In this data protection declaration, we want to inform you which data is involved, how the network uses this data and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. In contrast to Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to search for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are around 1.3 million.

 

Why do we use LinkedIn on our website?

We know how busy you are. You can't follow all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins to be an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

 

Which data is saved by LinkedIn?

LinkedIn does not save any personal data simply by integrating the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example to share our content, the platform saves personal data as so-called "active impressions". Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile network provider. If you call up LinkedIn services via your smartphone, your location (after you have given permission) can also be determined. LinkedIn can also pass this data on to third party advertisers in "hashed" form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted in such a way that people can no longer be identified.

Most of the data on your user behavior is stored in cookies. These are small text files that are usually set in your browser. In addition, LinkedIn can also use web beacons, pixel tags, display tags and other device identifications.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: = 2 & 34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16121814711-
Purpose: The cookie is a so-called "browser ID cookie" and consequently saves your identification number (ID).
Expiry date: After 2 years

Name: long
Value: v = 2 & lang = de-de
Purpose: This cookie saves your preset or preferred language.
Expiration date: after the session ends

Name: lidc
Value: 1818367: t = 1571904767: s = AQF6KNnJ0G121814711 ...
Purpose: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website there.
Expiry date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose of use: No further information could be obtained about this cookie.
Expiry date: after 2 minutes

Name: JSESSIONID
Value: ajax: 1218147112900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after the session ends

Name: bscookie
Value: "v = 1 & 201910230812 ...
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA ...
Purpose: No further information could be found for this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third parties. That is why we also recognized the two Google Analytics cookies _ga and _gat in our test.

 

How long and where will the data be stored?

In principle, LinkedIn retains your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn will delete your personal data if you delete your account. In some exceptional cases, LinkedIn retains some data in a summarized and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is required by law. Data that can no longer be assigned to any person will be saved even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

 

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

How to access the account information on your LinkedIn profile:

Click on your profile icon in LinkedIn and select the "Settings and data protection" section. Now click on "Privacy" and then in the section "How LinkedIn uses your data" on "Change". In just a short time you can download selected data on your web activity and your account history.

You also have the option of preventing data processing by LinkedIn in your browser. As mentioned above, LinkedIn stores most of the data via cookies, which are set in your browser. You can manage, deactivate or delete these cookies. Management works a little differently depending on which browser you have. The instructions for the most common browsers can be found here:

  1. Chrome: Delete, activate and manage cookies in Chrome

  2. Safari: manage cookies and website data with Safari

  3. Firefox: Delete cookies to remove data that websites have stored on your computer

  4. Internet Explorer: deleting and managing cookies

  5. Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

 

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie guidelines of the respective service provider.

LinkedIn also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

LinkedIn uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige LinkedIn to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can find out more about the data processing of the social media network LinkedIn.

 

Pinterest privacy policy

👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device, your IP address and search terms.
You can find more details on this below in the data protection declaration.
📅 Storage period: until Pinterest no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

 

What is Pinterest

On our site, we use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. For the European area, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) responsible for all aspects of data protection.

Pinterest is a social network that specializes in graphic representations and photographs. The name is made up of the two words "pin" and "interest". Users can exchange ideas about various hobbies and interests via Pinterest and view the respective profiles with pictures openly or in defined groups.

 

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That is why we are of course also represented on Pinterest and want to put our content in the limelight away from our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

 

Which data is processed by Pinterest?

So-called log data can be saved. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the save or pin button), search history, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that save various data can also be set in your browser. Most of the above-mentioned log data, preset language settings and clickstream data are stored in cookies. Pinterest understands clickstream data to be information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected via our site can be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an exemplary selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your “username” can be stored in it.
 
Expiry date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you came to Pinterest via our website. So the URL of our website is saved.
Expiration date: after the session ends

Name: _pinterest_sess
Value:… 9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log into Pinterest and contains user IDs, authentication tokens and time stamps.
Expiry date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065121814711-8”
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiry date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and the time stamp.
Expiry date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165121814711-1
Purpose: This cookie is very likely to be set for security reasons in order to prevent falsification of inquiries. However, we could not find out more precisely.
Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out more information about this cookie.
Expiry date: after one day

 

How long and where will the data be stored?

Pinterest basically stores the data collected until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal regulations, the data is either deleted or anonymized so that you can no longer be identified as a person. The data can also be stored on American servers.

 

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with embedded Pinterest elements, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Nevertheless, we only use the tool if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie guidelines of the respective service provider.

Pinterest also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Pinterest uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46 Paragraph 2 and 3 GDPR). These clauses oblige Pinterest to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We have tried to give you the most important information about data processing by Pinterest. At https://policy.pinterest.com/de/privacy-policy you can read more about the data guidelines of Pinterest.

 

Twitter privacy policy

👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device and your IP address.
You can find more details on this below in the data protection declaration.
📅 Storage period: Twitter deletes data collected from other websites after 30 days at the latest
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

 

What is twitter

We have installed Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

As far as we know, no personal data or data on your web activities will be transmitted to Twitter in the European Economic Area and in Switzerland simply by integrating the Twitter function. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All of these terms are justified and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". In contrast to Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a global and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through different channels and to communicate with our customers. Twitter in particular has grown dear to our hearts as a useful “little” news service. Again and again we tweet or retweet exciting, funny or interesting content. It is clear to us that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity "on site" or come to our Twitter page via a direct link. By integrating it, we want to strengthen our service and user-friendliness on our website.

Why do we use a cookie management tool?

On some of our subpages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking on a button, Twitter can collect and store data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage is mostly done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. Under no circumstances can we guarantee completeness here, since the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Wert: “v1_cSJIsogU51SeE121814711”
Verwendungszweck: Dieses Cookie speichert Informationen darüber, wie Sie die Webseite nutzen und über welche Werbung Sie möglicherweise zu Twitter gekommen sind.
Ablaufdatum: nach 2 Jahren